Privacy Policy

1. INFORMATION WE COLLECT

We may collect and process the following types of personal information:

• Identity Data – name, title
• Contact Data – phone number, email address, billing address, and service location
• Vehicle Information – registration number, make and model, tyre size
• Transaction Data – details of services you’ve purchased, payment method (not card details)
• Technical Data – IP address, browser type and version, device type,k website usage data (if using our website)
• Marketing & Communications Data – We use tools such as Google Analytics, Google Search Console and Google Tag Manager to analyse website performance and visitor behaviour. 

These tools may collect anonymised technical data via cookies.

2. HOW WE USE YOUR DATA

We use your personal information for the following purposes:

• Process orders and tyre purchases
• Manage service bookings and appointments
• Provide autocare services
• Process payments securely
• Communicate with you regarding bookings or queries
• Maintain business records
• Improved our website and services
• Comply with legal obligations

We do not sell your personal data.

3. LEGAL BASIS FOR PROCESSING

We process your data under one or more of the following lawful bases:

• Contractual obligation – Where processing is necessary to fulfil your order or booking
• Legal obligation – To comply with tax, accounting or regulatory requirements.
• Legitimate interests – To operate and improve our business, prevent fraud, and maintain records.
• Third Party Consent – Where required for non-essential cookies or marketing communications.

You may withdraw consent at any time.

4. DATA SHARING

We may share your data with:

• Secure third-party payment processors
• IT and Website service providers
• Tyre suppliers where necessary to fulfill orders
• Professional advisers (e.g. accountants)
• Legal or regulatory authories where required

All third parties are required to respect the security of your date and process it lawfully.

5. INTERNATIONAL TRANSFERS

Some third-party service providers (such as Google) may process data outside the UK.

Where this occurs, we ensure appropriate safeguards are in place in accordance with UK data protection laws.

6. DATA SECURITY

We implement appropriate technical and organisational measures to protect your personal data from:

• Unauthorised access
• Loss or destruction
• Misuse or disclosure

Payment is handled securely by third-party providers and is not stored by us.

7. DATA RETENTION

We retain personal data only for as long as necessary:

Typically:

• Financial and invoicing records: up to 6 years (for HRMC compliance
• Customer service records: as reasonably required
• Website analytics data: in accordance with Google’s retention settings

Data is securely deleted or anonymised when no longer required.

8. YOUR RIGHTS

Under UK GDPR, you have the right to:

• Request access to your personal data
• Request correction of inaccurate data
• Request deletion of your data (where legally permissible)
• Request restriction of processing
• Object to processing based on legitimate interests
• Request data portability
• Withdraw consent (where processing is based on consent)

To exercise any of these rights, contact us:

Email: info@bedhamptontyres.co.uk
Tel: 02393 552 990

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the:

Information Commissioner’s Office (ICO)
Website: https://ico.org.uk
Telephone: 0303 123 1113

We would appreciate the opportunity to resolve your concerns first.

9. COOKIES

Our website uses cookies to:

• Ensure website functionality
• Analyse website traffic
• Improve user experience

Non-essential cookies are only placed with your consent.

10. policy changes

We may update this Privacy Policy from time to time. The latest version will always be posted on our website with the updated effective date.

POLICY UPDATE: FEBRUARY 2026

11. CONTACT US

If you have any questions or concerns about how we handle your data, please contact: